grind – The Grind

Jay-Z – The rapper and entrepreneur has often used the word “grind” to describe the hard work and determination that went into building his successful career.

Dwayne “The Rock” Johnson – The actor and former professional wrestler has used the word “grind” to describe his journey to success, from playing football to becoming a top Hollywood star.

Gary Vaynerchuk – The entrepreneur and investor has talked about the “grind” it took to build his companies, including VaynerMedia and Wine Library TV.

Elon Musk – The billionaire entrepreneur and CEO of SpaceX and Tesla has often talked about the “grind” it takes to pursue his ambitious goals and bring about change in the world.

LeBron James – The NBA star has talked about the “grind” he puts into his basketball career, constantly striving to improve and be the best player on the court.

Sheryl Sandberg – The Facebook executive and author has used the word “grind” to describe the hard work and dedication that goes into being successful in a male-dominated industry.

Oprah Winfrey – The media mogul and philanthropist has talked about the “grind” it took to build her successful career, from being a young, single mother to becoming one of the most influential figures in the world.

Mark Zuckerberg – The Facebook CEO and billionaire has talked about the “grind” it took to build the social media giant from a college project to one of the largest companies in the world.

This list comprises a few of the “popular people” in the world. Grand accomplishments aside, they were and are regular people who got themselves to their limelight by working their butts off and they deserve all the accolades that come with their success.

What this means to you as you work your regular job? If you love your job, Congratulations! If you don’t, then you need to get going and find out what makes you happy. We are only on this planet for a short time, might as well make the most of it. Look inward, write down all the things you are good at. Look back in time, what made you happy? What did you think that you wanted to be? What got you motivated to invest time in your thoughts in a subject matter or to solve a problem. I believe like others, that we are all really good at something. Sometimes we get close and we screw it up, try again. The best analogy that I can give is that when you are driving your car to a destination, sometimes you end up at the wrong address when the correct address is a very short distance away. What this means is that somewhere along your travel, you get your information wrong but it was only partially wrong. Try again!

The Grind of life is never an easy one.

Our goal is to entrench the belief in people and communities that anything is possible if we work hard enough to do it and we work together. Our current bracelet is a visual and tangible metaphor for the life from which we live, the Grind of Life. Here, failure is not an option, so we Grind Forward while wearing these bracelets to strengthen our resolve to accomplish our dreams and support our families because life can’t be just about giving, it has to be about building. Building people and building ourselves, and in the end, building our community by means of creating jobs, wealth, direction, motivation as a means to self fulfillment and so much more…

The First bracelet

In fashion, beauty is in the eye of the beholder, but you see, this is not fashion, this is the real world, this is now. Currently, our bracelets are made from medical grade silicone and the sizes that we offer are small and large. • The Grinder is an expressionism of the grind of life. The grinder is a literal piece, a form that keeps digging, moving forward for a multitude of reasons such as one’s self, family, community, etc. • Spike is like the Grinder but not as aggressive. It is more status quo but, trying to make a better life for oneself in the process. • Shifter is symbolical of a fan gear, You are part of the system, content, always moving, moving towards fulfillment. • Community ( not designed yet) You are all the above, you are community, you are giving, you are selfless and you-have given hope to others by what you do.

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